Product Adoption Specialist

Who We Are as a Company:

GoKwik was founded in 2020 with one simple mission, to democratize the shopping experience and increase the GMV realization for e-commerce businesses. The company has raised Series B Funding & is backed by Sequoia Capital India, Matrix Partners India, RTP Global Think Investments and marquee angels.

GoKwik is an e-commerce enablement company focussed predominantly on solving crucial e-commerce issues like boosting conversion rates across the e-commerce funnel and reducing RTO for our partners. It leverages AI/ML technologies to solve hard-hitting problems like RTO to increase CoD conversion rates. GoKwik's 1-click Kwik checkout improves checkout conversion rates ensuring higher GMV realization and reduced marketing CAC.

What we do is very unique with zero immediate competition in India today and therefore, building a team of Real Rockstars in their field to fuel this profit making start-up, which is growing at a rapid pace.

About the Role

We are looking for a dynamic and results-oriented Merchant Product Growth Analyst to bridge the value communication gap between our product and merchants. This role will focus on driving product love, improving feature adoption, and unlocking cross-sell/up-sell opportunities across ENT & SMB accounts. The ideal candidate will collaborate closely with Sales, Merchant Success (MS), and Product teams to ensure merchants fully realize the value of our offerings, leading to increased engagement, retention, and revenue growth.

Key Responsibilities

1. Value Communication & Enablement

• Develop frameworks and tools to communicate product value propositions effectively to merchants
• Work with Sales and Merchant Success teams to improve messaging and storytelling for different ICPs (Ideal Customer Profiles)
• Conduct regular workshops, webinars, and training sessions for internal teams and merchants to enhance product understanding.

2. Drive Feature Adoption

• Identify adoption bottlenecks for new/existing features and design interventions to drive adoption (e.g., incentives, playbooks, campaigns)
• Collaborate with the Product team to prioritize features based on merchant feedback and ROI impact
• Develop merchant-focused onboarding and feature launch programs to maximize uptake.

3. Cross-Sell & Up-Sell Initiatives

• Partner with Sales and MS teams to identify opportunities for ARR expansion
• Design campaigns and account growth strategies to promote complementary products and features
• Define and monitor success metrics (e.g., upsell conversion rate, account growth rate).

4. Merchant Insights & Voice of Customer

• Build a feedback loop to gather and analyse merchant pain points, product gaps, and opportunities
• Convert insights into actionable strategies for Sales, Product, and Merchant Success teams
• Create merchant success stories and case studies to showcase product impact.