About GoKwik
GoKwik powers critical commerce experiences across checkout optimisation, RTO reduction, payments, retention, and post-purchase engagement. Trusted by 15,000+ merchants globally and processing over $2B in GMV annually, GoKwik is scaling its product suite across India, the UK, Europe, and the US to build a unified growth operating system for eCommerce brands.
Why This Role Matters
As GoKwik scales into a multi-product, multi-market platform, experience quality becomes a key growth lever. The Head of Design will own how merchants, shoppers, and internal teams experience GoKwik’s products—driving adoption, engagement, and retention. This role defines the experience vision, builds a strong design organisation, and partners closely with Product and Engineering leadership to ship high-impact, scalable experiences.
What You’ll Own
Design Vision & Unified Experience System
- Define and own a unifying product experience vision across KwikCheckout, KwikEngage, KwikPass, KwikReturns, and KwikShip
- Build and scale design systems, components, patterns, and documentation to ensure consistency and speed across teams
- Establish design review rituals to maintain high standards across interaction design, accessibility, UX hygiene, and content consistency
Persona-Led Design for Adoption & Conversion
- Identify merchant and shopper personas and map end-to-end journeys across products
- Simplify complex workflows into intuitive, self-serve, high-trust interfaces
- Partner with Product and Data teams to improve core metrics such as activation, conversion, feature adoption, and retention
Research & Insights Engine
- Lead qualitative and quantitative research including FGDs, interviews, usability testing, and concept validation
- Translate insights into product strategy, experience principles, and prioritised design bets
- Build a repeatable insight-to-impact loop: research → prototype → test → ship → learn
Design Org Leadership & Delivery Excellence
- Build, lead, and scale a high-performing design organisation
- Own hiring end-to-end: role definition, sourcing, interviewing, leveling, onboarding, and team structure
- Set clear expectations for design quality, ownership, and delivery timelines
- Establish coaching systems including career paths, performance feedback, and mentorship
- Implement design operations to bring clarity and discipline—intake, prioritisation, critique, QA, and handoff standards
Cross-Functional Leadership
- Embed merchant-first and shopper-first thinking into product discovery and execution
- Define best practices for PM–Design collaboration, including discovery rituals, PRD quality, and UX definition-of-done
- Partner with Product, Engineering, Revenue, and GTM leaders to align priorities and deliver measurable business outcomes
- Represent design in leadership forums and influence long-term product direction
Who You Are
- 10 - 14 years of experience in product or UX design, with 3–5+ years leading design teams or organisations
- Proven experience owning design vision, systems, hiring, and end-to-end delivery in B2B SaaS or multi-product environments
- Strong at simplifying complex workflows into intuitive, self-serve product experiences
- Data- and research-driven, with a clear link between design decisions and business outcomes
- High craft standards combined with operational discipline and strong cross-functional influence
Why GoKwik
GoKwik is at a stage where design directly shapes product adoption and business growth. With multiple products, diverse user personas, and global expansion underway, this role offers rare ownership over experience strategy at scale. As Head of Design, you will influence how thousands of merchants and millions of shoppers interact with GoKwik—while building a design organisation that sets the quality bar for the company’s next phase of growth.
